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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

William Bearden, Thomas Ingram, Raymond LaForge




[PDF.px74] Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

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 | #2372362 in Books |  2005-11-21 | Original language:English | PDF # 1 |  10.80 x.82 x8.50l, | File type: PDF | 588 pages

||0 of 0 people found the following review helpful.| Poor Condition|By Deena Earnest|When choosing a used text online, I always select those described as being in 'good' or 'very good' condition. As I've been doing this now for three years in a row with two college age sons, I have always found 'good' condition to be just that... in good, gently used condition. While there are occasionally some markings/ writing in the text, st|About the Author|Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Boards of numerous journals. His re

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest cov...

You can specify the type of files you want, for your gadget.Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims   |  William Bearden, Thomas Ingram, Raymond LaForge. A good, fresh read, highly recommended.

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