[PDF.03uz] The Content Trap: A Strategist's Guide to Digital Change

The Content Trap: A Strategist's Guide to Digital Change

[PDF.xo94] The Content Trap: A Strategist's Guide to Digital Change

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 | #26114 in Books |  Random House |  2016-10-18 |  2016-10-18 | Original language:English | PDF # 1 |  9.54 x1.32 x6.48l,1.25 | File type: PDF | 464 pages

 | Random House

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||1 of 1 people found the following review helpful.| A brilliant business book|By A. Kruglov|While the specific findings of this book make sense in retrospect, the way Anand presents and ties them together makes the founder/strategist/manager reimagine how to approach innovation, competition, and disruption. The book is highly relevant for those in media and technology, but I would recommend it to anyone running a business - larg| |“Bharat Anand’s The Content Trap is a masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape. For every artist, agent, marketer, creative person, or strategist—even if you think you

“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

Companies everywhere face two major challenges today: getting noticed and getting pa...

You can specify the type of files you want, for your device.The Content Trap: A Strategist's Guide to Digital Change   |  Bharat Anand. I really enjoyed this book and have already told so many people about it!

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